COTA NSW Strategic Plan
Our mission is to be the leading voice in NSW that advances the interests of people as they age
Our strategic focus
Our strategic focus is to:
- Be a strong advocate and provide influential and timely advice to government
- Engage and consult with our constituents, members and supporters
- Build organisational capacity
- Build organisational sustainability
Our stakeholders
Constituents
People in NSW aged 50 years and over, broadly segmented into three groups:
- Working, employment transition, early retirement
- Retired, healthy, active, independent
- Requiring or accessing assistance / support
Members
Individuals, organisations of seniors, corporate members
Supporters
Volunteers, contributors, social media followers and e-news recipients
Government
NSW state and local governments directly and Federal government indirectly
Funders
Projects and Services
Clients
Commercial services
Partners
Collaborators
Our strategic objectives
Be a strong advocate and provide influential and timely advice to government:
- Use research and consumer engagement capacity to influence government policy
- Select issues and policies to be raised with government based on need, wide concern and likelihood of a demonstrable outcome
- Develop policy based on evidence
- Respond quickly to 'hot' issues
Engage and consult with our constituents, members and supporters:
- Maintain wide representation on the Policy Advisory and Consumer Reference Groups
- Expand supporter and member numbers by implementing recruitment and retention strategies
- Engage the supporter base through regular, targeted communications, social media strategies and events
- Implement contact information systems
Build organisational capacity:
- Expand policy capacity
- Develop and expand consumer research capabilities
- Maintain peer education capabilities
- Maintain communications capabilities
Build organisational sustainability:
- Renew triennial funding
- Identify and secure additional sources of income
Peak body
As a peak body, COTA NSW undertakes initiatives under each of the six peak activity areas set out by the NSW Government, Department of Family and Community Services:
- Developing policy and advocacy
- Providing advice and information
- Consulting broadly
- Building sector capacity
- Promoting partnerships and collaborations
- Demonstrating leadership and innovation